Episode 07: Rich Santo
“Coast Guard, this is Chi Force III... we’re taking on water!”
About Rich
Rich was destined for the hustle. At the tender age of 23 and with zero prior experience, he launched Chii Clothing Culture. His self described style, a mix of high fashion washes and cuts with cutting edge graphics and textures, caught on quickly and became a staple in Chicago within two years. Self-taught, Rich even learned how to create his own inks.
Rich parlayed the popularity from the Chii brand into nightlife, establishing an entertainment company to put on swanky parties and nightlife experiences across the country. He counts managing Casey Urlacher’s Bon V night among his many gigs.
Realizing the value and appeal of branded merchandise, Rich and his partners opened Culture Studio. From its humble beginnings, CS is now a 50,000 square foot factory with a daily capacity of 48,000 units and counts Live Nation, React Presents, Ford, and Sprout Social as clients.
Rich, of course, loves fashion and a tasty meal, but his real love is being on the water and exploring new destinations and cultures. Most importantly, he’s a family man and a recent father, which is his newest — and most important — job yet.
From the Episode
Contains explicit language.
